Hello, I'm
I build the engine. Then I scale it.
12+ years. Four industries. One consistent outcome, operations that actually work. Currently governing $21M+ in monthly distribution across Bangladesh. Previously: JTI, ACI, IHG Bangkok.
I'm an operations leader who builds systems that hold under pressure and scale without breaking.
My career has moved through hospitality in Bangkok, tobacco distribution across Bangladesh, retail turnaround at ACI, and now leading MIS and operations at ShopUp, one of Bangladesh's largest B2B distribution platforms.
I don't just run operations. I redesign them. I've cut costs by 25% while the business tripled. Saved $138K/month in pilferage losses. Built dashboards that landed in the global top 20 at JTI out of 22,000+. Started a fashion brand from scratch. Now building a SaaS product.
I'm not interested in titles. I'm interested in what gets built.
COO, Operations Leadership, Functional Head, Advisory Roles
Strategy that lives in a spreadsheet is just a document. I translate decisions into action, with clear owners, timelines, and accountability at every level.
I build the infrastructure businesses run on. Governance, workflows, performance systems, designed to work at 10x, not just today.
Teams don't underperform. They're under-led. I create environments where accountability is clear, ownership is real, and results are expected, not celebrated as exceptions.
Annul Business Volume Managed
Distribution Points Managed
Real-time Dashboards Built
Years of Experience
Industries Worked Across
Team Members Led
Major Projects Delivered
Companies Built/Co-founded
ShopUp - 2023
Honored for delivering year-round high-impact initiatives, operational leadership and measurable business performance improvement.
ShopUp - 2013
Recognized for leading best-performing team initiatives driving strong execution impact and regional business growth.
ShopUp - 2025
Awarded for leading a high-impact cross-functional project that reduced pilferage losses by USD 138K per month.
ShopUp - 2024
Recognized for demonstrating ownership mindset and driving disciplined execution aligned with core organizational values.
JTI - 2020
Ranked #1 Area Manager nationally for outstanding sales performance and retail execution excellence.
IHG - 2015
Rated top performer for 3 consecutive months among 20+ international trainees during structured leadership training.
Independent University, Bangladesh (IUB)
2016 – 2019
IUBAT – International University of Business Agriculture & Technology
2010 – 2015
Notre Dame College, Dhaka
2007 – 2009
Not concepts. Not decks. Shipped.
End-to-end sales analytics platform providing real-time visibility across 205+ distribution points
Digital learning platform for FMCG sales force training and certification
Strategic redesign of distribution network covering 64 districts
Comprehensive C-suite dashboard for real-time business monitoring
Automated inventory tracking and replenishment system
Led end-to-end ERP implementation to replace manual and fragmented processes with an integrated operational system covering procurement, warehouse, production planning, inventory control and order fulfillment.
No recycled frameworks. No LinkedIn-speak. Just what I've seen, built, and learned.
I take on selective advisory, transformation, and leadership engagements. If you're scaling operations, fixing what's broken, or building from scratch, let's talk.
Head of MIS & Operations at ShopUp
I don't do discovery calls for fun. If you have a real problem, scaling, broken operations, transformation that stalled, bring it. I'll tell you honestly if I can help.